1. Definitions
1.1 “Account” means a registered account through which a User accesses the Services.
1.2 “AI Improvement” means an optional programme, where made available, under which eligible Source Media is processed for evaluating, developing, testing, enhancing, or improving ClothMatics artificial-intelligence and image-processing functionality.
1.3 “Applicable Law” means any law, regulation, binding governmental direction, or enforceable legal requirement applicable to the relevant processing or use of the Services, including applicable Indian data-protection requirements.
1.4 “ClothMatics” means the ClothMatics application, website, and the operator of the Services identified under the ClothMatics name. No separate incorporated entity is represented by this definition.
1.5 “Personal Data” means information relating to an identified or identifiable individual, to the extent treated as personal data under Applicable Law.
1.6 “Service Provider” means a third party engaged to process information or perform services as reasonably necessary for the operation, security, support, or provision of the Services.
1.7 “Services” means the ClothMatics mobile application, website, authenticated wardrobe service, support facilities, and related features made available from time to time.
1.8 “Source Media” means a photograph, video, or other eligible media item collected specifically for AI Improvement pursuant to an applicable disclosure and consent process. Source Media does not include ordinary Wardrobe Content solely because it contains an image.
1.9 “User” or “you” means an individual who accesses or uses the Services.
1.10 “User Content” means information, text, images, media, selections, feedback, or other content submitted, selected, generated, or saved by a User through the Services.
1.11 “Wardrobe Content” means User Content intentionally uploaded, selected, extracted, or saved as part of a User's digital wardrobe, including garment images, attributes, outfits, plans, and related records.
2. Scope and application
2.1 This Privacy Policy applies to Personal Data processed by ClothMatics in connection with the Services. It applies to the mobile application, public website, authenticated web wardrobe, account-deletion and support facilities, and administrative operations relating to the Services.
2.2 This Privacy Policy does not govern an independent third-party service reached through an external link or used by a User independently of ClothMatics. Such service is governed by its own terms and privacy practices.
2.3 ClothMatics processes Personal Data subject to Applicable Law, including applicable Indian data-protection requirements under the Digital Personal Data Protection Act, 2023 and rules or provisions thereunder as and when legally effective.
3. Categories of Personal Data
3.1 Account and identity data. This may include name, email address, profile photograph, authentication provider, account identifiers, email-verification status, and Account status.
3.2 Profile and preference data. This may include date of birth, gender, height, weight, body type, profession, city, clothing and shoe sizes, style direction, preferred or avoided colours, fit, comfort, occasion, climate, and other preferences supplied by the User.
3.3 Wardrobe and styling data. This may include garment photographs and derived cut-outs, category, colour, pattern, material, brand, size, fit, season, condition, laundry status, price, notes, favourites, Lookbook membership, saved or generated outfits, packing plans, calendar plans, wear history, cost-per-wear information, style checks, feedback, and related metadata.
3.4 Media and camera data. Where a User invokes an applicable feature or grants the required access, this may include photographs, videos, camera-generated content, selected gallery media, selfies, media metadata, and processing outputs. Media not selected or eligible for an enabled feature is not represented as collected merely because device permission exists.
3.5 Location and weather data. Where enabled, ClothMatics may process foreground device coordinates and a derived locality to obtain weather-aware or location-relevant functionality. Destination names separately entered for packing or travel functionality may also be processed. ClothMatics does not represent that it continuously tracks background location.
3.6 Notification data. This may include push-notification tokens, device registration information, notification preferences, delivery status, notification interactions, and notification inbox records.
3.7 Subscription, entitlement, and promotion data. This may include plan status, purchase or transaction references required for verification, benefit periods, coupon codes, redemption records, and applicable usage allowances. ClothMatics does not receive complete payment-card details from the applicable application marketplace.
3.8 Service, diagnostic, and security data. This may include device or application version, operating system, locale, feature activity, request time, response status, error information, usage counters, security events, consent records, share or attribution events, and information reasonably required to investigate misuse or maintain the Services.
3.9 AI data. This may include prompts, photographs or other inputs submitted to an AI-supported feature, relevant Account preferences or Wardrobe Content supplied as context, generated outputs, model or processing-route information, feedback, and related operational records.
3.10 Support and rights-request data. This may include name, reply address, Account email, issue category, message, attachments or details voluntarily submitted, verification information, grievance records, and account-deletion requests.
3.11 Closet Quest and engagement data. This may include challenge submissions, scores, points, streaks, badges, progress, and other private feature records associated with the Account.
4. Collection and purposes of processing
4.1 Personal Data may be collected directly from a User, through a device permission or feature initiated by the User, from an authentication or application-marketplace provider, automatically through use of the Services, or from a Service Provider acting for the purposes specified herein.
4.2 ClothMatics may process Personal Data as reasonably necessary to:
- create, authenticate, maintain, secure, and administer Accounts;
- create, organise, search, synchronise, and display a digital wardrobe;
- provide garment extraction, classification, organisation, outfit generation, style analysis, personalisation, packing, purchase comparison, weather-aware recommendations, and related requested functionality;
- display saved outfits, plans, notifications, wear records, insights, preferences, and private challenge progress across supported devices;
- verify subscriptions, administer benefits, enforce usage allowances, and operate coupons or promotions;
- provide communications, notifications, support, grievance handling, and rights-request administration;
- maintain availability, diagnose errors, measure service performance, prevent fraud or misuse, protect Users, and enforce applicable agreements;
- comply with Applicable Law and establish, exercise, or defend legal claims; and
- perform AI Improvement only in accordance with Clause 7.
4.3 ClothMatics will not materially repurpose consent-based Personal Data in a manner incompatible with the applicable disclosure and consent, except where required or permitted by Applicable Law.
5. Device permissions
5.1 Camera. Camera access may be requested when a User chooses to photograph a garment, outfit, possible purchase, or selfie for an applicable feature.
5.2 Photos and media. Photo or video access may be requested to select media, save expressly requested output, or, where separately enabled, identify and process eligible media for a disclosed gallery or AI-related function.
5.3 Location. Foreground location access may be requested to obtain current weather or location-relevant styling information. A User may instead be able to enter location-related information where the relevant feature permits.
5.4 Notifications. Notification permission may be requested for wardrobe reminders, challenge information, service communications, offers, billing-related notices, or other enabled notification categories.
5.5 Permissions remain subject to operating-system controls and User choices and may generally be changed through device settings. Granting a device permission does not by itself constitute consent to a separate or unrelated processing purpose.
6. Artificial-intelligence processing
6.1 ClothMatics may use automated systems and artificial intelligence for garment recognition, garment extraction, classification, wardrobe organisation, outfit generation, styling recommendations, packing assistance, purchase comparison, personalisation, analysis of User-submitted content, and other functionality identified when made available.
6.2 An AI request may process the User's prompt, eligible image or media input, style profile, relevant Wardrobe Content, occasion, weather, destination, or other context reasonably required to provide the requested result. Some processing may occur on the device and some may be performed through a Service Provider.
6.3 AI-generated outputs are automated and informational in nature. They may be probabilistic and may contain errors, omissions, bias, or inaccuracies. ClothMatics does not warrant that an AI output will be accurate, complete, suitable, or appropriate for every User, garment, body, occasion, climate, or circumstance.
6.4 Processing may generate derived or technical information. Deletion of raw media does not necessarily require deletion of every non-personal technical artifact or model parameter. Any derived information that constitutes Personal Data remains subject to this Privacy Policy and Applicable Law.
7. Optional AI Improvement and Source Media
7.1 Where ClothMatics makes AI Improvement available, participation shall be optional and subject to any consent required under Applicable Law. Ordinary acceptance of the Terms, use of Wardrobe Content, or grant of a device gallery permission shall not by itself constitute blanket consent to AI Improvement.
7.2 Following the applicable disclosure and consent, eligible Source Media may be processed for evaluating, developing, testing, enhancing, and improving garment recognition, classification, extraction, image processing, styling systems, and related ClothMatics artificial-intelligence functionality.
7.3 Subject to Applicable Law and any lawful retention requirement, raw Source Media collected specifically for AI Improvement is scheduled for deletion no later than ninety (90) days following collection and may be deleted earlier where it is no longer reasonably required for the applicable purpose.
7.4 A User may withdraw consent to AI Improvement in accordance with the mechanism made available for that programme or through the contact mechanism in Clause 18. Following effective withdrawal, future collection for that purpose will cease. ClothMatics will initiate the applicable deletion process without undue delay and ordinarily seeks to complete deletion of applicable raw Source Media within seven (7) days following effective withdrawal, subject to technical, legal, and regulatory requirements.
7.5 Withdrawal from AI Improvement does not automatically delete Wardrobe Content independently retained to provide the Services. A User may separately delete applicable Wardrobe Content through available product controls or request Account deletion under Clause 12.
8. User Content and digital wardrobe
8.1 Wardrobe Content intentionally uploaded, selected, extracted, or saved by a User may be stored and processed to provide, maintain, synchronise, secure, and support the relevant Services.
8.2 Wardrobe Content may be retained for so long as reasonably necessary to provide the relevant Services, maintain the Account, comply with Applicable Law, resolve disputes, enforce applicable agreements, or until deletion is initiated by the User, subject to applicable retention requirements.
8.3 The ninety-day period in Clause 7.3 applies only to raw Source Media collected specifically for AI Improvement. It does not apply to ordinary Wardrobe Content, saved garment images, outfits, or media retained at the User's direction as part of the Services.
8.4 Users should not submit images or information concerning another person without lawful authority or any required permission.
9. Disclosure and Service Providers
9.1 ClothMatics may engage Service Providers for hosting, content delivery, infrastructure, storage, authentication, database services, artificial-intelligence processing, communications, notifications, application-marketplace verification, security, analytics, diagnostics, and operation of the Services. Such providers may process Personal Data only to the extent reasonably necessary for the relevant service and subject to applicable contractual or legal safeguards.
9.2 Personal Data may be disclosed where reasonably necessary to comply with Applicable Law or lawful process; protect the rights, safety, or security of Users, ClothMatics, or others; investigate misuse; enforce agreements; or establish, exercise, or defend legal claims.
9.3 If control of all or part of the Services is reorganised, transferred, financed, or acquired, relevant information may be disclosed subject to Applicable Law and safeguards appropriate to the transaction.
9.4 Service Providers may process information from locations outside the User's jurisdiction. Where required by Applicable Law, ClothMatics will apply an appropriate transfer mechanism or other legally required safeguard.
9.5 ClothMatics does not sell Personal Data and does not grant third parties a right to sell Users' private photographs. This does not prevent processing by Service Providers for the purposes specified herein.
10. Retention
10.1 Except where a specific period applies under this Privacy Policy, Personal Data will be retained only for periods reasonably necessary for the purpose for which it was processed, operation of the Services, maintenance of the Account, security and fraud prevention, legitimate record keeping where legally permissible, enforcement of agreements, compliance with Applicable Law, and the establishment, exercise, or defence of legal claims.
10.2 Retention periods may differ according to data type, sensitivity, Account status, User choices, operational necessity, and legal requirements. ClothMatics will not rely on this Clause to retain Personal Data indefinitely without a continuing lawful and reasonably necessary purpose.
10.3 Wardrobe Content is governed by Clause 8. Source Media collected specifically for AI Improvement is governed by the more specific periods in Clause 7. Support, consent, security, transaction, and rights-request records may be retained for a period reasonably necessary to evidence the relevant action, resolve a request, prevent misuse, or comply with Applicable Law.
10.4 Deletion from active systems may not result in immediate removal from every backup or disaster-recovery copy. Residual copies may remain for a limited period and will be isolated from ordinary use until overwritten or deleted in accordance with applicable retention procedures, unless retention is required or permitted by Applicable Law.
11. Consent and withdrawal
11.1 Where processing is based on consent, ClothMatics will seek consent through an applicable notice or control. Consent may be withdrawn in accordance with Applicable Law without affecting the lawfulness of processing completed before effective withdrawal.
11.2 Withdrawal may restrict or prevent functionality that cannot reasonably be provided without the relevant processing. Device permissions may be withdrawn through operating-system settings. Notification preferences may be managed through available controls. Requests concerning other consent-based processing may be submitted through Clause 18.
11.3 AI Improvement withdrawal is governed by Clause 7.4. Withdrawal of one permission or processing purpose does not automatically withdraw an independent permission or delete data lawfully retained for a separate purpose.
12. Account and data deletion
12.1 A User may initiate permanent Account deletion through the in-application account-deletion control or the public Account Deletion Request facility. ClothMatics may take proportionate steps to verify identity and protect against fraudulent or unauthorised requests.
12.2 Following verification and approval of a valid request, ClothMatics will delete the Account and associated Personal Data without undue delay, subject only to information that must or may lawfully be retained for security, fraud prevention, regulatory compliance, dispute resolution, enforcement, or other purposes permitted by Applicable Law. Account deactivation is not treated as a substitute for a valid deletion request.
12.3 Deletion may include Account credentials, profile records, Wardrobe Content, uploaded images, outfits, plans, wear history, challenge information, notification-device records, consent and usage records, and other data linked to the Account, except to the extent retention is required or permitted by Applicable Law.
12.4 A request to delete an individual item does not necessarily delete the Account. Cancellation of a paid plan through an application marketplace does not itself delete the Account, and Account deletion does not necessarily cancel an external recurring subscription. Users should manage marketplace subscriptions through the applicable marketplace.
13. Security
13.1 ClothMatics implements reasonable technical and organisational safeguards designed to protect Personal Data, having regard to the nature of the information and applicable risks. Measures may include authenticated access, access restrictions, secure transmission, operational monitoring, and controls intended to limit unauthorised processing.
13.2 No method of transmission, processing, or storage can be represented as absolutely secure, and ClothMatics does not warrant absolute security except to the extent such limitation is prohibited by Applicable Law. Users are responsible for maintaining the confidentiality of their credentials and should report suspected unauthorised access without undue delay.
14. User rights
14.1 Subject to Applicable Law, a User may have the right to request access to, correction or completion of, or erasure of Personal Data; withdraw consent; request Account deletion; obtain information concerning processing; and submit a grievance.
14.2 A request may be subject to identity verification, legal exceptions, and reasonable measures necessary to protect another person's rights. ClothMatics will respond in accordance with Applicable Law and may request information reasonably necessary to identify the relevant Account or request.
14.3 A User may first submit a grievance through Clause 18. Nothing in this Privacy Policy limits a right to approach an authority or seek a remedy that cannot lawfully be waived.
15. Children's Personal Data
15.1 The Services are not directed to a person who cannot lawfully consent to the relevant processing or enter into the applicable agreement. Where Applicable Law requires consent or authorisation from a parent or lawful guardian, the Services may be used only after that requirement has been satisfied.
15.2 ClothMatics does not knowingly seek to process children's Personal Data contrary to Applicable Law. A parent or lawful guardian who believes a child has submitted Personal Data without the required authority should submit a request under Clause 18.
16. Legal disclosures and interpretation
16.1 ClothMatics may preserve or disclose information where required by a valid legal obligation, court order, governmental request having lawful authority, or as otherwise permitted under Clause 9.
16.2 If a provision of this Privacy Policy conflicts with a mandatory requirement of Applicable Law, the mandatory requirement will prevail to the extent of the conflict. Terms used in Applicable Law will have their statutory meaning where required.
16.3 This Privacy Policy is intended to operate together with any concise, prominent in-application disclosure presented for a particular permission or processing activity. A device permission, this Privacy Policy, the Terms of Use, and a feature-specific consent each serve distinct purposes and should be read accordingly.
17. Changes to this Privacy Policy
17.1 ClothMatics may amend this Privacy Policy to reflect changes in the Services, processing practices, Applicable Law, or operational requirements. The revised policy will be published at this URL with the applicable effective or last-updated date.
17.2 Where required by Applicable Law, ClothMatics will provide additional notice or obtain renewed consent before a material change takes effect for the relevant processing.
18. Contact and grievance mechanism
18.1 Privacy questions, rights requests, consent-withdrawal requests, grievances, and Account-deletion requests may be submitted through the ClothMatics Help and Contact page. Where possible, a User should use the email address associated with the relevant Account.
18.2 ClothMatics may verify identity before acting on a request and will address a valid grievance or request in accordance with Applicable Law. The contact mechanism is also available to a parent or lawful guardian acting with appropriate authority.